Before We Start...
One thing that you'll
notice is a slew of concepts that didn't make the cut. I don't mind
showing you the dead bodies because it shows there's never a single
good answer. There's lots of good ideas.
Plus, if I've missed the
client's mark (or, say, they've moved their mark), I've always got
a few killer ideas in my back pocket.
a Client, Any Client:
These ads were part of
a series placed in a magazine that caters to creative professionals
in the NW.
These are just some little
promos to get people into MacForce. The iTunes one was a hoot because
we supported it with a radio ad. Woo-hoo!
Tuneup Promo (PDF)
iTunes Music Store Promo
Music Store Radio Ad (970K MP3)
These were some email
invitations we sent around Portland to get hip, young ad and marketing
larvae to come to our pub crawl and join the under-31 networking
and social club.
Top 10 List
This first batch of banners is mostly roughs we did for MSN's CarPoint
site. They were giving away a trip to the Rolex 24 at Daytona —
sort of a le Mans race in Florida.
This next batch of banners
is from a tax-day promotion on MSN's bCentral site.
This final group of rough
draft banners for MSN's bCentral site was aimed at small businesses
and home-based businesses.
Home & Home Office Flash "Commercials"
These are some cute little
commercials for consumer and small-biz products that reside on HP's
Multifunction Printer (666K SWF)
Drive (567K SWF)
For being a part of such a dowdy, ancient company like Ma Bell,
we had a lot of fun with AT&T Wireless.
This first section contains
spec banners that we did to win the AT&T Wireless business.
At the time, the company was running those incomprehensible "shepherd"
ads on television. We had no idea what those were about, so we had
to wing it.
BTW, we rewrote the text to read, "Because the Shepherd knows the
importance of Nights & Weekends")
This next bunch is from
an MTV promotion they ran. Hey, it's MTV, right? Home of Beavis
& Butthead, Jack Ass, and Madonna french-kissing
Britney Spears? So risque paid off here.
This gathering of banners
was targeted at youth, but not those corrupted MTV punks.
This shows some tagline
and concepting work I did while subcontracting. Note the scattered
creative approach; I was given one night and a single paragraph
product description with a Post-It note reading, "It's revolutionary!"
"Of course it is,"
I grumbled. "Why just look at it, all boxy and off-white. Let
the revolution begin..."
copyright their respective owners.
But you knew that,