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Before We Start...
One thing that you'll
notice is a slew of concepts that didn't make the cut. I don't mind
showing you the dead bodies because it shows there's never a single
good answer. There's lots of good ideas.
Plus, if I've missed the
client's mark (or, say, they've moved their mark), I've always got
a few killer ideas in my back pocket.
Pick
a Client, Any Client:
MacForce
Ad2
MSN
HP
AT&T
Wireless
Oresis
MacForce
These ads were part of
a series placed in a magazine that caters to creative professionals
in the NW.
Sales
Ad
Training Ad
These are just some little
promos to get people into MacForce. The iTunes one was a hoot because
we supported it with a radio ad. Woo-hoo!
Mac
Tuneup Promo (PDF)
iTunes Music Store Promo
(358K PDF)
iTunes
Music Store Radio Ad (970K MP3)
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Ad
2
These were some email
invitations we sent around Portland to get hip, young ad and marketing
larvae to come to our pub crawl and join the under-31 networking
and social club.
Name
Dropping
Top 10 List
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MSN
This first batch of banners is mostly roughs we did for MSN's CarPoint
site. They were giving away a trip to the Rolex 24 at Daytona —
sort of a le Mans race in Florida.
Clean
Up
All Nighter
Adrenaline
Dirty
Hands
Fuel
Every Second
Slumber
Party
This next batch of banners
is from a tax-day promotion on MSN's bCentral site.
Tax
Bracket
April
15
Heal
BTW
This final group of rough
draft banners for MSN's bCentral site was aimed at small businesses
and home-based businesses.
Dot
Com
First
Impressions
Glasses
Percent
VC
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HP
Home & Home Office Flash "Commercials"
These are some cute little
commercials for consumer and small-biz products that reside on HP's
Website.
D145
Multifunction Printer (666K SWF)
DVD-R
Drive (567K SWF)
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AT&T
Wireless
For being a part of such a dowdy, ancient company like Ma Bell,
we had a lot of fun with AT&T Wireless.
This first section contains
spec banners that we did to win the AT&T Wireless business.
At the time, the company was running those incomprehensible "shepherd"
ads on television. We had no idea what those were about, so we had
to wing it.
Shepherd
Concepts (PDF)
Lonely
Two Roads
Travolta (Spoof.
BTW, we rewrote the text to read, "Because the Shepherd knows the
importance of Nights & Weekends")
This next bunch is from
an MTV promotion they ran. Hey, it's MTV, right? Home of Beavis
& Butthead, Jack Ass, and Madonna french-kissing
Britney Spears? So risque paid off here.
MTV
Concepts (PDF)
Funky
Lame Ring
Pocket
Savings Account
This gathering of banners
was targeted at youth, but not those corrupted MTV punks.
Youth
Concepts (PDF)
Dress Up
Express Yourself
Looking
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Oresis
This shows some tagline
and concepting work I did while subcontracting. Note the scattered
creative approach; I was given one night and a single paragraph
product description with a Post-It note reading, "It's revolutionary!"
"Of course it is,"
I grumbled. "Why just look at it, all boxy and off-white. Let
the revolution begin..."
Oresis
Print Ads
(361K PDF)
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