Portland, Oregon

Copywriter. Strategist. Mischief-maker.


SPARQ — June, 2005 to July, 2006
Content Manager, Etc. The scariest thing in the world is a small company filled with can-do attitudes. Write, manage and publish a 120-page glossy quarterly magazine with a staff of three. "Can do!" Publish weekly stories, stats and photos online. "Great!" Don't forget the email blasts! "No problem!" And could figure out how to put video on the website. "Sure!" We do more amazing work with fewer resources than any tight band of creatives ever could. Ever. Bar none. Leonardo Da Vinci, Ernest Hemingway and Orson Welles? We'd run circles around them, perhaps even if they were alive.


FREELANCE — December, 2000 to June, 2005
Writer for Hire. Small business owners always amaze me with their passion and creativity. And yet they call me in, flustered, because they "don't know what to say." I talk to them for 20 minutes on the phone and they've told me 90 percent of what will be in their ad, Website or brochure. Usually, all their idea needs is a little polish and direction, which is why it's their turn to be amazed when they get such an itsy-bitsy copywriting invoice.


CURIOSITY GROUP — March, 2002 to June, 2003

Copy Writer and Co-Emcee of the Holiday Talent Show. If I may toot my own horn, I was "The Man" for MacForce, our sister company and my primary client. My team took what had been a chore account and turned it into the best, most envied team in the agency with a campaign that was out of this world. Sales rocketed. If these stellar puns seems alien, get in on the gag by looking at the MacForce site. Also worked on HP's consumer newsletter and Web site, but managed to keep my head from exploding by writing everything on my iBook.


ARNERICH MASSENA & ASSOC. — September to November, 2001
Marketing and Education Writer. Like most people, you'd probably rather juggle flaming chainsaws than read about 401(k) plan details and IRA rollovers. But what if it were interesting? What if someone could explain it to you so that you were actually excited about your future, instead of counting the seconds until the mandatory retirement plan meeting were over? I considered that my challenge at AM & A: I was responsible for writing financial education material aimed at regular people who had real jobs and couldn't care less about mutual-fund betas and asset allocation. I also helped launch marketing campaigns for Arnerich Massena, including client letters, new product kick-offs and the company brochure. It was a short stint after six months of freelancing, but we did some good work.


WHITE HORSE — November, 2000 to September, 2001
Advertising Copywriter and Web Content Provider. White Horse gave me my first taste of "real" advertising, primarily banner ads and landing pages for various MSN and AT&T Wireless promotions. We were wacky, zany, and not just a little racy as we targeted their online teen and college customers. I mean, we created an ad with a flaccid cell phone! And they still paid me that week! Plus I helped write copy for Web sites and Flash movies for clients like Cotelligent, Model Technology, CyberCash, MSN Music, and more. And as the dot-bomb fell, when the dash for cash became a panicked sprint, I directed and wrote copy for several new business presentations and proposals.


COMMUNI(K) — June, 1999 to November, 2000
Marketing and Education Writer. Ah, my first job in marketing after being raised in the Ivory Tower of Journalism. But it was a blast, and I soaked up everything I could. The real fun came from the creative direction I provided for several in-house marketing initiatives. But mostly, I parlayed my financial education into easy-to-understand articles for 401(k) plan participants. I also created materials for plan enrollment, IRA rollovers, stock purchase plans, executive deferred compensation plans, and more. Snooz-erific topics for most people, but I tried to keep the copy lively. My major clients included E*TRADE, SunTrust Bank, and Commonwealth Bank of Australia.


INVESTOR'S BUSINESS DAILY — September, 1997 to June, 1999
Reporter. Life in Los Angeles was pretty good. Except for the rampant crime, absence of personal space, and sickening pollution. Here I learned all about financial markets, something for which I'll be forever indebted to the editors. I wrote a few feature stories about executives and companies, but nothing ground-breaking. Mostly I compiled news from wire reports. I became a master of the blurb, which seemed a cruel torture at the time but has turned into a valuable skill during my agency years.


School of Journalism and Communication, University of Oregon